Concept designBusiness SolutionsPractice System

Ardent Supply Co. — Wholesale CRM

Customers, orders and stock in one place for a growing wholesaler.

Fictional client, created to show our approach.

Profession: Businesses
Service: Business Solutions
Package: Practice System
Year: 2026
Status: Concept design

Order pipeline

Every order, from the moment it is received to the day it leaves the yard

Sample dataSearchNew order

Received

SO-2481

£4,280

Balfour Plant Hire

6 lines · net 30

SO-2479

£1,940

Riverside Developments

3 lines · card

Confirmed

SO-2476

£7,610

Kingsway Academy

11 lines · PO 8842

SO-2471

£2,315

Ashcroft Homes

4 lines · net 14

Picked

SO-2468

£5,890

Harlow & Sons

9 lines · net 30

Shipped

SO-2465

£980

Meridian Fitout

2 lines · card

28 shipped this week

3 orders cannot be picked: stock below the picking line.

Review stock →

Screens

The challenge

Orders arrived by email and chat, stock lived in a spreadsheet, and nobody knew what was owed.

Our approach

One order pipeline linked to stock levels and invoices, with a sales dashboard for the owner.

What we built

Customer accounts with order history
Order pipeline from received to shipped
Live stock levels with low-stock alerts
Invoices and payment status
Sales dashboard by product and customer

Modules included

Client / patient recordsInventory & ordersBilling & invoicingReports & dashboardsStaff roles & permissions

Design notes

A dark slate rail keeps navigation out of the way of the numbers, and amber marks anything awaiting a decision, from a low-stock line to an unpaid invoice. Rows carry more information than most dashboards dare, because a wholesaler works in lists, not cards.

Data-dense operationsSpace Grotesk · headingsInter · body

Surface

#FFFFFF

Ink

#1F2933

Accent

#F2A541

Tint

#F4F6F8

Concept design

This is a concept design for a fictional client, created to show how we approach this kind of project.

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